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Meta
In 2021, Mark Zuckerberg's company, Facebook, changed its name to Meta. This is how it emphasized its priority field, the Metaverse market. Meta is actively working on its flagship VR application, Horizon Worlds. According to the plan, in time, this platform should turn into a new generation of social networks. Users will be able to have fun and socialize, as well as work and develop their professional skills.
Microsoft
This IT corporation, founded by Bill Gates, is also one of the leaders in the Metaverse market. Today, Microsoft actively cooperates with Meta by integrating its services into VR headsets produced by M. Zuckerberg's company. In addition, in the autumn of 2023, Microsoft unveiled an updated Teams app for enterprises with an integrated Mesh XR platform. This solution is expected to allow users to translate work meetings in 3D format and make them accessible even without using VR devices.
Apple
Apple joined the new technological trend later than its counterparts. In 2023, Apple CEO Tim Cook first shared the company's plans to combine the virtual and physical worlds in the coming years. The Mixed Reality headset currently being developed by the IT giant should help it do so. Experts suppose that the appearance of this gadget with all the stated features will revolutionize the virtual reality market.
Alphabet's subsidiary company is also following the global trend. Google has already created several VR and AR devices, such as Google Glass, Google Cardboard, and Daydream VR. The company has also launched the ARCore platform for creating augmented reality apps on Android devices. The IT giant is currently developing an experimental video communication method called Project Starline, which will allow users to see a 3D model of the person they are communicating with.
NVIDIA
The world's leading developer of graphics processors is now also among the biggest players in the Metaverse market. Omniverse, an open cloud platform, is NVIDIA's most significant product in this area. It offers users a wide range of tools to easily and quickly create their virtual worlds. In the future, the developer plans to expand the functionality of the service, in particular, to offer more customization options for specific industries.