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Peloton
Throughout the year, participants in Comparably’s survey evaluated about 200,000 brands. The best brands were chosen by various criteria: the quality of the product or service, return on investment, etc. As a result, the first place in the top 50 is taken by US-based company Peloton. It produces internet-connected stationary bicycles and treadmills. During the COVID-19 pandemic, its products gained the wildest popularity among fitness fans. Notably, nowadays, millennials are considered the biggest sports lovers.
Amazon
The world's largest online retailer occupies second place in the rating. More than once Amazon has been recognized by millennials as one of the best brands and an absolute favorite among similar platforms. According to the latest research, more than 60% of Americans aged 25 to 40 consider Amazon the most convenient and favorite place for shopping. Stock analysts have also noticed that many millennial investors prefer shares of this tech company as a long-term investment.
The biggest difference between millennials and older generations is that they grew up using technology and the Internet. Currently, people aged 25 to 40 years are the main consumers of digital devices, so they easily invest in the IT industry. This is why it is not surprising that Google has also formed an emotional bond with these customers. The subsidiary company of Alphabet is also considered the most popular search engine in the world among representatives of this generation. Thus, it is quite understandable why Google was included in the top five best brands.
Netflix
Another distinct feature of the Generation Y is that they prefer to watch movies at home rather than in cinemas. Today, people aged 25 to 40 make up the bulk of the viewing audience on various streaming platforms. However, Netflix is the most popular streaming service among this generation. It takes fourth place in the ranking. Apart from being avid fans of this streaming platform, many millennials also actively invest their money in Netflix’s shares.
Apple
The US IT giant Apple closes the top five. These days, millennials are the most financially strong group of consumers. They can buy expensive products of the Apple corporation, which for sure cannot be called affordable for every wallet, e.g. for the younger generation - zoomers. Thanks to their technical characteristics and attractive design, iPhones and MacBooks are extremely popular with consumers aged between 25 and 40. Apple's shares have remained the top investment of millennial traders for several years.