FX.co ★ Top 5 most expensive brands in 2022

Apple

This American technology company, which is involved in the production of personal computers, tablets, smartphones, and other gadgets, has topped this ranking for a decade now. Since January, the value of the Apple brand has advanced by 18% and now totals a whopping $482 billion. The rise came thanks to the tech giant’s wide brand recognition and higher revenues outside the United States. Apple has stores in more than 20 countries around the world.

Microsoft

In this ranking, tech mammoth Microsoft, which specializes in the production of software, managed to outdo America’s largest retailer, Amazon. Since January, the value of the Microsoft brand swelled by over 30% to $278 billion. The surge came thanks to the active promotion of the company in foreign markets. Its products have been translated into 45 languages and are sold in more than 80 countries around the world. In addition, the firm rebranded its flagship package this year.

Amazon

The Amazon brand is worth some $275 billion this year, up by 10% since January. The retailer is engaged in numerous fields with its ecosystem expanding every year. The company not only sells goods online but also makes movies, has its own streaming center, and provides Cloud computing services.

Google

This tech giant went through financial challenges in 2022. It saw a record fall in revenues after a series of steep declines in its share price. Still, Google remains one of the leaders in terms of growth. Its value has accelerated by 30% since January and now reached $252 billion. The company’s success lies in its status as the world’s best search engine. In fact, Google dominates the search engine market, having the largest share.

Samsung

Samsung, a South Korean brand, has gained as much as 17% over a year. It is now worth about $88 billion thanks to its financial results. This year, the company almost recovered to pre-pandemic levels. Today, Samsung is one of the leading producers of electronics, home appliances, and mobile phones. It is a popular brand in more than 70 countries around the world.