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Apple’s expansion into AR

The market capitalization of Apple reached $3 trillion. It was the first time the company hit such levels. Apple was established on April 1, 1976 by Steve Jobs and Stephen Wozniak. Its history is full of ups and downs. In the 2000s, iPod, iPhone, iPad, and other products of the company were of great demand. Today, Apple is considered the main trendsetter in the IT sector.

Apple’s expansion into AR

For more than 10 years, Apple has been managed by Tim Cook. During this period, the company’s products have become the most purchased and recognizable. Fans of the trademark look forward to new products and often queue before the sales begin. As a manager, Tim Cook gives the green light only to well-considered and proven solutions. Such an approach is welcomed in the company. Nevertheless, Tim Cook remains cautious making forecasts.

Apple’s expansion into AR

Augmented reality

Tim Cook supposes that augmented reality (AR) is likely to become an important trend in the technology sector in 2022. In addition, it could be used in all the spheres of our life. In September 2021, Apple’s CEO said that augmented reality was “a critically important part of Apple's future.” He imagines AR being used in health, education, retail, gaming, etc.

Apple’s expansion into AR

Apple AR/VR headset

The long-awaited AR headset from Apple may appear as early as this year. Its creators are planning to replace the iPhone with a new product. In fact, this may happen in the next 10 years. The AR headset is expected to be more powerful than the iPhone. Its power could be compared with the MacBook one. It will also have a chip created by Apple.

Apple’s expansion into AR

Apple AR glasses

The next step is the issue of AR glasses. Externally they will hardly differ from ordinary glasses, but they are expected to be more compact. AR glasses, like the AR headset, provide the same reality-based environment, visible to the naked eye, but with the addition of visual modeling or content. As a result, the owner of such glasses will have a wider field of vision. Notably, people with poor eyesight may also wear such glasses.

Apple’s expansion into AR

Smart home devices

Developing this sphere, Apple is planning to create gadgets based on the initial code of the HomeKit instrument. In addition, the company is also working on homeOS, an operating system for smart homes. For example, a smart speaker, HomePod, can connect to Apple TV, whereas FaceTime allows users to organize video conferencing.

Apple’s expansion into AR

iPhone to support healthcare system

According to Tim Cook, Apple is planning to contribute to healthcare. At the moment, the company is focused on the possibility of transferring medical records to the iPhone. The company is performing a b-testing of the product. It intends to spread it to the whole US healthcare system. From 2022, the T6 app will allow US traumatologists to stay in touch with the team at hospital in real time.

Apple’s expansion into AR

Apple medical card

In the autumn of 2021, Apple issued its new app, Apple Health. Users may keep all the necessary information about their health in the app or share it with a doctor. Apple Health is not just a storage of information, it also analyzes various indicators and results.

Apple’s expansion into AR

Apple health monitoring system

Apple is planning to expand options for health monitoring. Thus, at the end of 2021, the company registered a patent for a MacBook with a bio-sensor integrated into the surface of a PC. This allows users to monitor heart rate, physiological state, blood pressure, respiratory rate, body water content, and other indicators. Such bio-sensors could be also integrated into iMac, iPad, iPhone, various wearable devices, and even kitchen appliances. Augmented reality is closer than we think.

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