FX.co ★ Top 3 US companies whose shares have become most popular among novice investors

Chewy

Large retailer of pet-related products

High demand for Chewy shares among young investors can be explained by several factors. To start with, the younger generation is fond of pets. Apart from that, they prefer online purchases to traditional shops. Chewy, Inc., the largest retailer of pet products in America, perfectly matches these two conditions. Notably, the company had become the rapidly growing one in the shortest period of time. Only in mid-2019, it went public, making its first debut on IPO. In 2020, its shares gained 290%. The pandemic has also contributed to the company’s popularity. Pet owners were forced to stay at home and make purchases via the Internet. According to analysts, about 67% of US residents have animals. This is why demand for Chewy products is unlikely to subside in the near future which opens up truly limitless opportunities for the company.

Farfetch

Popular online platform of luxury goods

Farfetch is a fast-growing online retail network with more than 1,300 famous brands, boutiques, and department stores. Almost two-thirds of the company's customers are young people. Therefore, demand for its products remained buoyant during the pandemic. Farfetch debuted on the stock market just over two years ago. Last year, it showed a rather strong performance with its shares rising by as much as 516% amid quarantine restrictions. However, currently, its stock price grows far slower than it has been before. Yet, it does not affect the company’s profit that soars to new record highs.

Roku

Streaming service provider

Judging by the recent outstanding results of Roku, a new generation of investors are also making bets on its further rapid development. At the end of 2019, its shares jumped by 375%. In 2020, the company only cemented this bullish trend. The price of its stocks swelled 165%. The current year is sure to be very successful. In January, the company’s stock rose by 7%. Almost from the first days after the IPO, Roku's revenue surpassed the forecasts’ values. In 2021, PR managers of other companies turned their attention to the streaming service provider, making it offers to place their ads on the platform.